The Work
The line we protected was community bank at scale. The identity had to feel established and trustworthy without going cold and corporate, and the digital experience had to make a large institution feel approachable. We kept one creative direction across the work, so every piece, from a billboard to a mobile app screen, pulled the same way.
The bank's in-house creative director set the mark and the palette. We developed the brand out from there: creative direction for the UI and UX, layout, the user journey, mobile optimization, marketing strategy, the direction of the photography, and how the mark itself was used as a symbol. The system runs from the homepage to the app to print, so the bank looks like one place everywhere a customer meets it.
Lake Ridge came out of the work reading as modern and personal at once, with its identity carried consistently across every channel it shows up in.
A community bank that scaled without going cold.
Imagery
Tell us about it. If it looks like a fit, the first step is a free 20-minute call.
